Focus Areas

• Marketing strategies for high value products.
• Value based selling concepts & Case Studies of high value machine tools

Background

A good marketing team represents the face of the company as it needs to project the brand, its key strengths, products and services in order to convince the customers. Being capital equipment, effective marketing assumes far greater significance, specifically in case of machine tools and accessories. Indian Machine tool industry greatly requires systematically trained sales & marketing engineers who are able to effectively differentiate the products’ strengths across to the customer and win more business.
To provide an in-depth understanding of technological aspects as well as best practices of sales & marketing strategies, IMTMA is organizing a 6 day on line training programme on Effective Sales and Marketing of Machine Tools and Accessories on 22 – 27 June from 09 30 to 12 30 hours each day.

On 26 June 2020, you may attend Module 5: Value based selling approach.

Enquire About This Programme